SS21 COLLECTION
We are so excited to finally be launching our e-commerce! We have been dreaming for a long time of being able to make the EDDA universe more accessible, dynamic and interactive. We want this to be a platform where we can share creative projects and drop products, in a setting that´s more aligned with our creative flow rather than depending on the fashion cycle. We are thrilled to welcome you into our world and share this journey with you. We want to inspire you to be bolder and to dare to be different.
As we want to bring art into everyday life, you can find products such as small makeup bags, toiletries bags, sleeping masks, pillows, scrunchies and so on. The aim was to create more accessible pieces that can brighten up your day, still keeping the essence of EDDA – with its imperfection, energy and vibrancy.
Moving forward we will continue to expand the e-commerce with the original EDDA collections, and also being able to offer archival pieces. We want to create seasonless design that does not depend on the fast fashion cycle, but has a sustainable approach. Therefore, our strategy will be to produce made-to- order products, whenever possible. All products are made in the UK under fair trade conditions.
